Introductions
Tell me what you need help with and what you know well. Connecting the right people is a big part of what I do.
LEADERSHIP. BUSINESS. LIFE.ALWAYS GRATEFUL. NEVER SATISFIED.
WIN WITHIN MASTERMIND
Good people
to have
in your corner.
Work on your business with entrepreneurs and leaders who share what they know and help you move from the life you’re living to the life you want to live.
September 12, 2026 · St. PetersburgPhoto: Arelon Photography
YOUR APPLICATION STARTS WITH A CONVERSATION.DISCOVER MORE
HOW THE MASTERMIND WORKS
What we
do together.
We talk about the work you’re doing, where you’re stuck, and who might be able to help. Then you have something to put into practice before the next call.
A monthly community call
We share what’s been working, talk through challenges and set goals for the month ahead.
Putting it into practice
Try what you’ve learned, then come back and tell us how it went. That gives the next conversation somewhere to start.
THE WINNING FORMULA
The Winning
Formula.
These are the five steps from my talk. They come from things I’ve had to work through myself.
01Master your speech
“You speak life or you speak death.” Listen to what you say to yourself, your team and your family. Cut the negative vocabulary. Speak about the outcome you’re working toward.
02Refuse the victim role
“No amount of being right about what happened to you changes what happens next.” Take ownership of your next choice. Make your mess your message.
03Embrace the suck
Catch yourself in the hard moment. Look for what it can teach you. Choose gratitude while you’re still in it. “Give thanks in all circumstances” is a practice I return to.
04Become your own coach
Be your own toughest critic without being cruel. I lost money on my first event. I could have used that as proof I wasn’t good enough. Instead, I treated it as a first attempt in learning.
05Set the winning standard
A great workout doesn’t keep you in shape forever. You have to keep showing up. Raise your baseline and choose an environment that helps you hold it.
WHO IT’S FOR
Is this
for you?
If you’re building a business or leading a team and would value people to talk things through with, we should have a conversation.
I look for people who can be honest about where they need help and are willing to share what they know. Faith and family matter to me, alongside the work.
You don’t need to have everything figured out before you apply.
That sounds like me ↗YOUR APPLICATION
Let’s start
with a conversation.
- 01
Tell me where you are.
Share what you’re building, what’s getting in the way and what you can contribute.
- 02
Book your call.
A 30-minute conversation with me is part of the application. Choose a time after you submit.
- 03
Decide on the fit.
We’ll discuss your goals, the membership and next steps. Applying doesn’t enroll or charge you.
Before you apply
Do I have to have it all figured out?
No. Be honest about where you are and ready to work on what comes next. Your application helps us have a useful conversation.
What happens after I apply?
You’ll receive your application reference and a link to Luke’s calendar. Book with the same email address. The call completes your application process; membership is confirmed separately.
What does membership cost?
We’ll walk through the current membership, what’s included and the investment during your call. You’ll have the details before you decide to join.
Is this the offer from the ICAN Summit?
The Winning Formula is the message behind Win Within. The summit’s event-specific package was a separate offer. This application is for a conversation about current Win Within membership.
LET’S TALK
Start with
a conversation.
Apply, then book a call with Luke. Explore whether the mastermind fits what you’re building.
Apply to the mastermind